PDX Media Day Notes

-

By Darina Miroedova

Yearbook "Tech" Talk

↪Timeline↩
-VHS Video Yearbook
-E-Books
-Social Media
-QR Codes
-Augmented Reality

-By 2021 revenue from AR/VR will be at $108 billion
-Facebook invested $2.5 billion
                              Image courtesy of Wikimedia Commons 
-Apple- iPhone
-Google, Samsung, Sony

↪Apps↩
-Aurasma/HP Reveal- simple interface, commonly used in yearbooks, text based help, 3-D
-Layar- basic design tools
-Blippar- more advanced, 3-D, peel away
-Vulforia- vey advanced, Google Cardboard, Samsung

↪How to Use in Yearbook↩
-Extra photos
-Slideshows
-Video
-Graphics
-Show off that photograph
-Live interviews
-Sports highlihgts
-Drama productions
-Art shows
-Grads ads

↪Other Benefits↩
-Education
-Student involvement
-Deliver daily buzz
-Sales

Storytelling-Making it More Complicated

-Good stories have a complication (he wants to..... but.....)

↪Preview↩
-Complication- resolution
-Character arch
-Empathy

↪Complication- resolution↩
- Topic→story
-Life is a series of complications
-Complication=tension
-All forms of storytelling
-Doesn't have to be a happy ending, but it is more satisfying
-protagonist changes
⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊

↪Character Arc↩
  • Intro and complication
  • Backstory (show, not tell)
  • Struggle
  • Resolution (accepting the change)

↪Empathy↩
-Identifying with the main character
-We all struggle

Multimedia Toys and Gadgets

-Popsoda pinhole camera
-You can DIY almost anything!
-Get little clip on tripod thingy for phone
-microphone for iPhone

< tinyurl.come/NWSPvideo > (for list of gadgets)

-tell a story without words

things to do:
-get a drone license!
-get a stabilizer!

Design: The Basics

-Inspiration-
Ask:
  • what do I want my audience to learn?
  • what do I want you audience to feel?
  • How can I deliver information efficiently?
  • How can I deliver it beautifully?
-always ask "why"

Modular Design
-module=block
  • -Hierarchy and Dominance- biggest image must be at least X2 of other image
Relationship
  • How do all of the elements work together?
  • Space- have you used negative space to let it breathe?
  • Typography- font, size, wieght, arrangement?
Photos/art
  • Dominant visual- candid photo, environmental portrait, photo illustration, illustration, info graphic, typography
Points of entry

  • More than one point of entry
Color
  • colorlover.com
  • kuler (adobe)
Scale and Contrast
Proximity/Alignment


I Should Have Caught That- Yearbook Details

-Details are important!

Cover:
  • Theme/concept statement, logo
  • Book name
  • Year
Spine:
  • Name of school
  • City and state
  • Theme/concept statement, logo
  • Year
  • Book name
  • Volume number
End sheet:
  • Contents listing
  • Name/concept statement, logo
  • Cute titles and information
  • Caption people
Title Page:
  • Year/name of book/volume #
  • Theme/ concept statement or logo
  • School name
  • Street address, city/state/zipcode
  • Phone/fax # w/ area code
  • Web address, email
  • Student population
  • Staff population
Folio/folio tabs
  • Page number, identification of section
  • Section on left, topic on right













Comments

Post a Comment

Popular posts from this blog

Profile: Emilie Kono and Kelly Ryu

-
Image
Guest post by rising sophomore Sandra Thein, photos courtesy of Kelly Ryu and Emilie Kono I love those college YouTube videos: “2018 COLLEGE DECISION REACTIONS - IVY LEAGUE AND MORE!” The enthusiasm and gratitude the applicants radiate upon hearing where they will be spending the next four years of their lives is inspiring and motivating for a high school student like me.  I'm also inspired by students closer to home. Graduating senior Emilie Kono is a student athlete with a love for science and music. "Bo th in and outside of school," says Kono, "my family, friends, coaches, teachers and mentors have all been incredibly supportive in pushing me to reach my full potential; I can’t thank them enough! I knew that I wanted to be at an academically high achieving school and Stanford was an excellent choice. Between the incredible professors, facilities and some of the brightest students in the nation, I knew that I would be lucky to join them.” The only
Read more

Photojournalism

-
Image
By Faith Pauken, www.cardinaltimes.org staff member All photos by Faith Pauken Photojournalism is a form of journalism that provides images to aid in the telling of a story or news. Pictures contribute to the overall perception one may have about an article. By giving the reader a visual, they’re able to imagine what the event looked like, whether that’s showing what 100,000 people look like during a protest, or the face of an artist. During my journey through photography over the last year, I’ve been able to expand my knowledge on what makes a good photo, how to track people down and how to manage unexpected obstacles. Football/Sports Photography My personal favorite event to photograph for the last two years has been football. The fall sports season is packed with events having football easily be the most popular event on a Friday evening which makes it an important event to capture. If someone misses one game they feel like they missed out; this is where my job
Read more

Frankie Lopez Profile

-
Image
Frankie Lopez Profile By: Alexander Rozas When you picture a star soccer player’s life, you might imagine them attractive, popular and smart. However, soccer star Francisco Lopez was depressed, bullied and during his professional career was riddled with sports anxiety. Now he helps kids who are going through the same mental problems he did. Lopez remembers that the peak of his soccer career was in his senior year of high school where McMinnville High School made the finals. “Before that, not many people came to the games, but during the finals over 4,000 people came to support the team,” said Lopez. The game ended with McMinnville beating the powerhouse Jesuit 8-7 in a penalty shootout. It was a dream come true. “Winning the State Championship was the best feeling of my life and I haven’t been able to replicate that feeling or experience,” said Lopez. “It really brought the community together.” Lopez ended up bringing the trophy home with him and slept with
Read more