PDX Media Day Notes

By Darina Miroedova

Yearbook "Tech" Talk

↪Timeline↩
-VHS Video Yearbook
-E-Books
-Social Media
-QR Codes
-Augmented Reality

-By 2021 revenue from AR/VR will be at $108 billion
-Facebook invested $2.5 billion
                              Image courtesy of Wikimedia Commons 
-Apple- iPhone
-Google, Samsung, Sony

↪Apps↩
-Aurasma/HP Reveal- simple interface, commonly used in yearbooks, text based help, 3-D
-Layar- basic design tools
-Blippar- more advanced, 3-D, peel away
-Vulforia- vey advanced, Google Cardboard, Samsung

↪How to Use in Yearbook↩

-Extra photos

-Slideshows

-Video

-Graphics

-Show off that photograph

-Live interviews

-Sports highlihgts

-Drama productions

-Art shows

-Grads ads

↪Other Benefits↩

-Education

-Student involvement

-Deliver daily buzz

-Sales

Storytelling-Making it More Complicated

-Good stories have a complication (he wants to..... but.....)

↪Preview↩

-Complication- resolution

-Character arch

-Empathy

↪Complication- resolution↩

- Topic→story

-Life is a series of complications

-Complication=tension

-All forms of storytelling

-Doesn't have to be a happy ending, but it is more satisfying

-protagonist changes

⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊⇊

↪Character Arc↩

• Intro and complication
• Backstory (show, not tell)
• Struggle
• Resolution (accepting the change)

↪Empathy↩
-Identifying with the main character
-We all struggle

Multimedia Toys and Gadgets

-Popsoda pinhole camera
-You can DIY almost anything!
-Get little clip on tripod thingy for phone
-microphone for iPhone

< tinyurl.come/NWSPvideo > (for list of gadgets)

-tell a story without words

things to do:
-get a drone license!
-get a stabilizer!

Design: The Basics

-Inspiration-

Ask:

• what do I want my audience to learn?
• what do I want you audience to feel?
• How can I deliver information efficiently?
• How can I deliver it beautifully?

-always ask "why"

Modular Design

-module=block

• -Hierarchy and Dominance- biggest image must be at least X2 of other image

Relationship

• How do all of the elements work together?
• Space- have you used negative space to let it breathe?
• Typography- font, size, wieght, arrangement?

Photos/art

• Dominant visual- candid photo, environmental portrait, photo illustration, illustration, info graphic, typography

Points of entry

• More than one point of entry

Color

• colorlover.com
• kuler (adobe)

Scale and Contrast

Proximity/Alignment

I Should Have Caught That- Yearbook Details

-Details are important!

Cover:

• Theme/concept statement, logo
• Book name
• Year

Spine:

• Name of school
• City and state
• Theme/concept statement, logo
• Year
• Book name
• Volume number

End sheet:

• Contents listing
• Name/concept statement, logo
• Cute titles and information
• Caption people

Title Page:

• Year/name of book/volume #
• Theme/ concept statement or logo
• School name
• Street address, city/state/zipcode
• Phone/fax # w/ area code
• Web address, email
• Student population
• Staff population

Folio/folio tabs

• Page number, identification of section
• Section on left, topic on right