PDX Media Day

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Session 1: How to read the news (Elliot Njus of Oregonian)
63% of people surveyed worldwide say they can’t tell good journalism from fake news
  1. Ask: What am I reading?
  2. Build healthy news habits
  3. Keeping up with breaking news
  • Breaking news consumer handbook
  1. Avoid fake news
  2. Bottom line: Bring healthy skepticism to each story
For writing stories: Get it right
  • Quotes should be exactly what said
  • Fess up if you mess up
Session 2: Sports photography (Craig Mitchelldyer)
To take a good photo:
  1. Background
  2. Emotion
  3. Action
  4. Scene
  5. Good light
  6. Telling the story
Session 3: Effective advertising (Tom McDonnell of UO Advertising faculty)
  • Advertising is art with a purpose
  • Have a strategy statement (your single-most compelling idea, or SMCI)
  • Statement must be straightforward, simple & clear
  • Reward viewers for listening to advertisement
Session 4: Finding an angle (Kathryn Helmke of Aloha HS)
  • Ways to find stories in a high school
  • Research tips
  • Key questions and how to interview
  • Quoting & how to attribute
  • Lede
  • Definition of journalism (factual, objective, and a recording of the events happening to your audience)
Session 5: Strategic social media (Erik Palmer, SOU Chair of Communication
  • Current journalistic mess
  • How to create good social media platforms for your journalism
  • Think like a business
  • Tips to have a better social media/ how to improve

Portland media day was fun and a good experience for me. I learned a lot (more than I would’ve learned in a day of school). There were some very interesting workshops- I took a lot of notes, and heard some things and participated in some activities that I wouldn’t have been do/participate in while in the classroom. It will definitely help me with my journalism classes and strengthen my writing in the future.
The University of Oregon Portland campus at the White Stag Block of downtown Portland
Photo credit courtesy of commons.wikimedia.org

Comments

  1. UnknownMarch 15, 2018 at 9:13 AM

    great writing

    ReplyDelete
  2. AnonymousMarch 15, 2018 at 10:59 AM

    this is so interesting! i love how you talked about how much you learned

    ReplyDelete
  3. UnknownMarch 15, 2018 at 11:01 AM

    I really had a good time at the event. Also I love how the writer wrote out the descriptions of all 5 sections

    ReplyDelete

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